Module 115-20 min read
Why most pitches get deleted
Composites built from real pitches I've sent and screened, details changed, with the instant-no reactions written in the margins. The patterns that trigger the delete.
● ships today15 years of pitching, both sides of the inbox
I've pitched professionally for 15 years and screened guest pitches for shows my agency manages. PitchLite is the system from both sides of that inbox: how to write a 500-character cold pitch that gets you booked.
One-time payment · lifetime updates · price rises to $199 after the first 50 buyers
I hope this email finds you well.
deleted at second 3
My client is a visionary thought leader who has been featured in numerous publications and has inspired thousands to unlock their true potential…
347 characters in. still no idea what the episode would be about.
Why this playbook is different
Fifteen years of sending pitches for a living taught me what survives. Screening guest pitches for shows my agency manages taught me why the rest die: the delete decision happens in seconds, for the same handful of reasons, every time. PitchLite is built from the delete key backwards.
What's inside
Written material and annotated examples. Modules are numbered because the order matters: you learn why pitches die before you learn how to write one that lives.
Composites built from real pitches I've sent and screened, details changed, with the instant-no reactions written in the margins. The patterns that trigger the delete.
● ships todayHook, credibility, angle, ask. A word-count-by-word-count breakdown of the four parts, and why brevity beats context every single time.
● ships todayHow to find the one angle that fits a specific show with five minutes of research, not thirty. The specificity trap that makes pitches obvious.
○ lands within 2 weeksTen that earn replies and ten that get deleted, with the reasoning on every line. Downloadable as a PDF you'll keep open while you write.
● ships todayWhen to follow up (rarely), what to say (very little) and when to give up (fast). Plus how to read the soft no between the lines.
○ lands within 2 weeksFrameworks instead of templates, a sustainable five-pitches-a-day rhythm, and simple tracking so you know which angles actually book.
○ lands within 2 weeksAlso in the box
Category templatesBusiness, health, tech, personal development and creator shows. Three variations each. The host red flags listWhat makes hosts screen your name before you've said a word. Tracking sheetA Google Sheet for pitches sent, replies, bookings and your true conversion rate. The annotated-20 PDFModule 4 as a downloadable PDF you keep open while you write.Try it right now
Paste your current podcast pitch below. Nothing is saved or sent anywhere; the counter runs in your browser. If it turns red, you already know what I'd do with it.
The math
Podcast guesting works. That's why the done-for-you market charges what it charges. The skill itself costs a lot less than renting it forever.
White-glove and effective, with six-month campaigns starting around $7,500. You stop paying, the bookings stop.
Cheaper, quality varies, and they're writing from the same side of the inbox as everyone else.
You own the skill. Every pitch you ever send, for anything, gets better. Updates included forever.
Not a course. A living resource.
Pitching changes: AI slop floods inboxes, platforms shift, hosts adapt. So PitchLite isn't frozen content. Every element here is drafted with AI-assisted analysis of what's working, then filtered through 15 years of pitching judgment and real screening reps. Whenever the work surfaces a new pattern, the library updates, and updates are free forever.
Buy once. Every new module, framework, and pattern lands in your library automatically. The founding rollout is the promise working from week one.
My deletion checks as a tool, plus an AI teardown that cross-checks your draft against the framework and rewrites it under 500 characters. Run your pitch now.
What's working in pitching right now: real composite pitches, the patterns behind them, and updates the moment new resources drop.
Founding pricing
No fake countdown timers. The ladder is public and it moves when the seats fill, not when a script says so.
Secure checkout via the SideRoad store · instant access
30-day refund, no questions asked. If it doesn't change how you pitch, I don't want your money.
Who's behind this
I'm Kevin Glover. I run a marketing agency, and pitching has been my job for 15 years: cold outreach that had to land, for clients and for my own projects. My agency also manages shows, which means I've screened the other side of the inbox: the guest pitches that pour in, and the seconds-long decisions that delete them.
PitchLite isn't theory. It's what 15 years of sending and screening actually taught me: the patterns that get an email closed in three seconds, and the rare moves that make a host stop, reread and reply. I built it because pitches keep getting worse, and the few good ones deserve to win.
Examples in the playbook are composites built from real pitches I've sent and screened, with identifying details changed.
Fair questions
Because hosts decide in seconds, not minutes. 500 characters is roughly 80 words: enough for a hook, one credibility line, one specific angle and an ask. Anything longer signals that you value your time over the host's. The constraint isn't a gimmick, it's the filter that forces every other decision in the playbook.
It's for founders, authors, coaches and consultants who want podcast exposure without a retainer, and for PR freelancers who pitch on behalf of clients. It's not for enterprise brands with in-house PR teams, and it won't teach you to start your own podcast.
Good, because hosts don't book follower counts, they book angles. The angle system in Module 3 exists precisely for people whose credibility is real but not famous. Some of the best pitches I've screened came from people you've never heard of who simply understood the show.
Modules 1, 2 and 4 (the deletion patterns, the 500-character framework, and the 20 annotated pitches) plus the red flags list. The remaining modules, category templates and tracking sheet land in your library over the following two weeks, and you'll get an email as each one drops. That's the lifetime-updates promise working from day one.
A growing resource. The playbook updates whenever the work teaches me a new pattern, the free Pitch Scorer's checks get tuned as pitching evolves, and the Deleted at Second 3 newsletter carries what's working right now. Buyers get every future addition free, forever; there is nothing extra to pay, ever.
AI helps me draft and analyze; the judgment is mine, from 15 years of pitching and screening. Every example is a composite built from real pitches, clearly labeled, and every annotation is a reaction I've genuinely had with a finger on the delete key. AI-generated slop is half the reason pitching got harder, and half the reason this playbook exists.
30 days, no questions asked, through the SideRoad store. If the playbook doesn't change how you pitch, I don't want your money.
Last thing
$149 once, while the first 50 seats last. Then $199, then $249. The inbox doesn't wait, and neither does the ladder.
One-time payment · lifetime updates · 30-day refund