Module 115-20 min read
Why most pitches get deleted
Real pitches from my inbox, details changed, with my instinctive no-reactions written in the margins. The patterns that trigger an instant delete.
● ships todayFrom the inbox of a podcast host
PitchLite is the playbook for the ones I reply to. It teaches you to write a 500-character cold pitch that gets you booked, from the perspective of the person you're actually pitching.
One-time payment · lifetime updates · price rises to $199 after the first 50 buyers
I hope this email finds you well.
deleted at second 3
My client is a visionary thought leader who has been featured in numerous publications and has inspired thousands to unlock their true potential…
347 characters in. still no idea what the episode would be about.
Why this playbook is different
Agencies, courses and templates in this space are all built from the sender's side of the inbox. None of them have sat where I sit: reading real pitches every morning and deciding, in seconds, delete or reply. PitchLite is built from the delete key backwards.
What's inside
Written material and annotated examples. Modules are numbered because the order matters: you learn why pitches die before you learn how to write one that lives.
Real pitches from my inbox, details changed, with my instinctive no-reactions written in the margins. The patterns that trigger an instant delete.
● ships todayHook, credibility, angle, ask. A word-count-by-word-count breakdown of the four parts, and why brevity beats context every single time.
● ships todayHow to find the one angle that fits a specific show with five minutes of research, not thirty. The specificity trap that makes pitches obvious.
○ lands within 2 weeksTen that would earn a reply from me and ten that would be deleted, with my reasoning on every line. Downloadable as a PDF you'll keep open while you write.
● ships todayWhen to follow up (rarely), what to say (very little) and when to give up (fast). Plus how to read the soft no between the lines.
○ lands within 2 weeksFrameworks instead of templates, a sustainable five-pitches-a-day rhythm, and simple tracking so you know which angles actually book.
○ lands within 2 weeksAlso in the box
Category templatesBusiness, health, tech, personal development and creator shows. Three variations each. The host red flags listWhat makes hosts screen your name before you've said a word. Tracking sheetA Google Sheet for pitches sent, replies, bookings and your true conversion rate. The Pitch ScorerPaste your draft, get my first three seconds run against it. Buyers-only tool, unlimited use.Try it right now
Paste your current podcast pitch below. Nothing is saved or sent anywhere; the counter runs in your browser. If it turns red, you already know what I'd do with it. Buyers get the full version: the Pitch Scorer runs all of my first-three-seconds checks, not just the count.
The math
Podcast guesting works. That's why the done-for-you market charges what it charges. The skill itself costs a lot less than renting it forever.
White-glove and effective, with six-month campaigns starting around $7,500. You stop paying, the bookings stop.
Cheaper, quality varies, and they're writing from the same side of the inbox as everyone else.
You own the skill. Every pitch you ever send, for anything, gets better. Updates included forever.
Founding pricing
No fake countdown timers. The ladder is public and it moves when the seats fill, not when a script says so.
Secure checkout via Gumroad · instant access
30-day refund, no questions asked. If it doesn't change how you pitch, I don't want your money.
Who's behind this
I'm [YOUR NAME], and I host [YOUR PODCAST]. Every weekday, 3 to 7 cold pitches land in my inbox. I've read hundreds of them, and I can tell you exactly where each one lost me, usually within the first line.
PitchLite isn't theory. It's my actual deletion instincts, written down: the patterns that make me close an email in three seconds, and the rare moves that make me stop, reread and reply. I built it because the pitches keep getting worse, and the few good ones deserve to win.
Every example in the playbook is a real pitch from my inbox, with identifying details changed.
Fair questions
Because hosts decide in seconds, not minutes. 500 characters is roughly 80 words: enough for a hook, one credibility line, one specific angle and an ask. Anything longer signals that you value your time over the host's. The constraint isn't a gimmick, it's the filter that forces every other decision in the playbook.
It's for founders, authors, coaches and consultants who want podcast exposure without a retainer, and for PR freelancers who pitch on behalf of clients. It's not for enterprise brands with in-house PR teams, and it won't teach you to start your own podcast.
Good, because hosts don't book follower counts, they book angles. The angle system in Module 3 exists precisely for people whose credibility is real but not famous. Some of the pitches I've replied to came from people you've never heard of who simply understood my show.
Modules 1, 2 and 4 (the inbox autopsy, the 500-character framework, and the 20 annotated pitches) plus the red flags list. The remaining modules, category templates and tracking sheet land in your library over the following two weeks, and you'll get an email as each one drops. That's the lifetime-updates promise working from day one.
The deletions are all mine. AI-generated pitches are half the reason my inbox got so bad, and half the reason a playbook like this needs to exist. Every example is a real pitch a real person sent me, and every annotation is my actual reaction to it.
30 days, no questions asked, through Gumroad. If the playbook doesn't change how you pitch, I don't want your money.
Last thing
$149 once, while the first 50 seats last. Then $199, then $249. The inbox doesn't wait, and neither does the ladder.
One-time payment · lifetime updates · 30-day refund